Confirmed App

Product Design · Design System — 2021

CONFIRMED is adidas’ destination for coveted drops, exclusive collaborations, and the culture surrounding them. I worked across the digital experience, from the rebranding and the launch of CONFIRMED on web to hype product launches and immersive brand experiences. My work also spanned lifecycle email design, connecting the experience beyond the app and creating more cohesive touchpoints throughout the membership journey. From building anticipation around limited releases to shaping the details of everyday interactions, the focus was always on bringing product, culture, and community closer together.

Conceived as a digital boutique for contemporary sportswear couture, CONFIRMED brings the exclusivity of limited releases into a digital space. The design draws on the codes of high-end fashion and street culture, balancing bold adidas branding with a more curated, editorial feel — where every detail, from the visual identity to the smallest interaction, contributes to the experience.

“It feels less like shopping and more like discovering something before everyone else.”

Hype was about turning a product drop into a moment. Through immersive visuals, launch countdowns, exclusive access, and interactive experiences, we built anticipation around the products and the culture behind them. Every touchpoint was designed to keep members engaged, making the wait part of the excitement and the release feel like an event.